We’ve all heard the saying, “you are what you eat,” but did you know that during pregnancy “your baby eats what you eat”? This may seem intuitive to some, but 50% of women are still in the dark about pregnancy nutrition. That is exactly why Kwany Liu and John Mascari founded Bundle Organics, a line of organic prenatal juices that are pasteurized and specially designed to address the unique nutritional needs of expecting and new moms. You may be thinking, “juicing? While pregnant? I don’t think so..…” But this line of juices is made specifically to augment one’s diet, providing a richer, more balanced source of nutrients for moms-to-be. Between morning sickness, odd cravings, and constant hunger, it can be tough to get all the necessary vegetables and vitamins needed for growing little humans. But Bundle Organics provides an easy and safe solution. In this interview, Kwany Liu opens up about how she swears by a balanced diet…but doesn’t feel the same about the balance between work and life. Read on to learn more about this dedicated entrepreneur’s path to success!


Bio:  Kwany Lui is the co-founder of Bundle Organics, a new line of organic prenatal juices that are pasteurized and specially designed to address the unique nutritional needs of expecting and new moms.  The juices are packed with organic fruits and veggies, plus an extra bump of essential vitamins like iron, calcium, vitamin D, omega 3, and folic acid to support baby’s healthy development.

1. What sparked your inspiration to create Bundle Organics?  My co-founder, John Mascari, and I saw many friends and family members who struggled to get the right balance of nutrients in their diet during their pregnancy.  Even though most women take prenatal vitamins, everyone still worries about their nutrition and whether they are getting the minerals and vitamins they need from their diet.  Expecting moms have enough to worry about during their 40 weeks, so we wanted to create a solution for women to get the nutrients they need without the worry.  Alas, Bundle Organics was born – a tasty juice designed specifically for expecting moms to take in addition to their prenatal vitamins, to get the extra ‘bump’ of nutrients they need.

2.  What does Bundle Organics offer pregnant women that other products don’t? What makes your juices safe and healthy for pregnant women? Our juices are made with USDA organic fruits and veggies, and pasteurized so that they are safe for expecting moms.  The juices were designed with an OB/GYN and nutritionist to include just the right amount of nutrients to complement those that pregnant women are already getting from a prenatal vitamin, like folic acid, while also providing those that might be more difficult to obtain, even in a well-balanced diet, such as calcium, iron, omega-3, and vitamin D. It’s a delicious way for moms-to-be to get the nutrients they need, while also safely enjoying the current juice trend. Additionally, folic acid, calcium, iron, and all the nutrients we have in our juices are good for pre-conception and breastfeeding too!  For women who are looking for ways to supplement their nutritional intake, I hope you’ll give Bundle Organics a try!

3. Were you surprised by any of the research you discovered when developing your juices? One thing that was surprising to me that we learned from our OB/GYN advisor, Dr. Errol Norwitz, was that prenatal vitamins don’t necessarily meet 100% of your daily vitamin and mineral needs.  You also need to take in extra minerals and vitamins that are required to grow a healthy baby through your regular diet as well (i.e. breakfast, lunch, and dinner).  This was part of the inspiration for why we created Bundle Organics.

4. What health tips do you have for pregnant women? 

If you aren’t a healthy eater prior to getting pregnant, pregnancy is a great time to start changing your eating habits to include a healthy variety of foods.  A healthy diet and good nutrition during pregnancy ensures that your baby gets the best start possible. After all, the food you eat is your baby’s main source of nutrition! If you are prone to cravings during the day, plan ahead and be sure to pack some healthy snacks in your bag like nuts, veggies, and fruits so that you have a healthy option to turn to versus the chips and cookies that are easily accessible through the vending machine.

Needless to say, maintaining a healthy exercise regiment is so important during your pregnancy.  For most women, the American Congress of Obstetricians and Gynecologists recommends at least 30 minutes of exercise per day.  Some prenatal exercises can also help ease a variety of pregnancy symptoms – from backaches to fatigue.  Kegels, pelvic tilts, and squats are three quick and easy exercises that will help ease pregnancy aches and help prepare your body for labor.  For more information on these exercises, learn more here.

Lastly, pregnancy can be a very stressful time.  For first-time moms, you’re probably inundated with information from friends, family, and blogs on what is right or wrong during your pregnancy.  And everyone seems to have a different opinion!  Taking care of your emotional health is important so make sure you can rely on your spouse, a family member, and/or friends to be your pillars of support when the emotional rollercoaster gets to you.  There are also many local pregnancy support groups (i.e. Meetup groups, expectant mom events, etc.) for you to build a network of expecting moms who are experiencing the same issues and challenges as you.

5. What advice do you have for other women who are thinking about starting a business?  My advice would vary depending on the business and entrepreneur, but my general thoughts are: (1) Consider starting your company with a co-founder.  Being an entrepreneur can be a very solitary journey and I personally have been very thankful to have a cofounder who I can use as a sounding board and who can keep me sane when the going gets tough.  (2) Prepare yourself for an emotional rollercoaster.  Being an entrepreneur is a humbling experience and you have to be okay just shrugging things off.  You have to be okay with getting a hundred No’s from suppliers, partners, investors, etc. before getting to one Yes.  And just when you think you’re over the hump, something else will come up.  You have to appreciate the journey and learn to never get too low when things are bad or get too high when things are good.  (3) Get really good at time management.  There are always more things on your to-do list than time or people to finish them.  As a result, everyday you are faced with the challenge in deciding what not to do.  You have to evaluate what activities are really going to make an impact on your business and focus your time accordingly.

6. How do you manage your work/life balance?  I don’t believe that work/life balance is obtainable.  For me, I’d rather be present, more so than balanced.  I force myself to become very efficient and focused at whatever I am doing, and I try to ensure my time is aligned with my overarching goals and priorities.  On some days it may mean staying in the office late and on other days it may mean turning off my electronics and focusing on my family.  To me, I feel balanced if I feel like I have been fully present and focused at whatever activity I am engaging in – whether it’s getting through my email inbox or enjoying a glass of wine after a long day.


I’m totally obsessed with…Kale salads.  I start to crave kale salads if I don’t have them at least once a week. My go-to kale salad is made with lemon, olive oil, parmesean cheese, salt, and pepper.  A super simple weekday option!

My favorite drugstore buy is…Burt’s Bees tinted lip balm.  As someone who has a low/no effort morning regiment, it has a great subtle color so it looks like I’m trying to put myself together before walking out the door.

My guilty pleasure is…Us Weekly.  I only indulge in it when I’m traveling on vacation so to me celebrity gossip = vacation time.

My summer plan is…Soak in some Vitamin D after a very long and harsh Northeast winter.